Laura Coppen
Laura Coppen
Head of circularity
Zalando

Laura Coppen joined Zalando as head of circularity on 1 January this year. She is responsible for implementing the German etailer’s sustainability initiative, Do.MORE, applying the principles of circularity in the business and extending the life of 50 million products. Coppen was previously at H&M Group, where she was responsible for leading several circular business models, and embedding an innovation culture along the way. She has more than 12 years’ experience in the fashion industry, and has lived all around the world, from Hong Kong, Shanghai, Kenya, Sweden and now Berlin. Coppen was named a “Voice of Change” –the people working to make the fashion industry more accountable by US news network CNN in 2020.