Ninety Percent , Co-founder
Born in Bangladesh, Ninety Percent co-founder Shafiq Hassan moved to the UK in his teens, growing up in Exeter before studying at university in London and Birmingham. He studied industrial chemistry and chemical engineering, but it wasn’t until his role working as a consultant engineer for the world’s largest NGO, BRAC – alongside the late Sir Fazle Hasan Abed – that he discovered a new-found desire to alleviate poverty and make a change. Hassan has been on the governing board of BRAC since 2011.
Hassan’s transition to the world of clothing appeared by accident, as he began to explore ways to create jobs for women in Bangladesh. In 1988 he met his muse and Ninety Percent co-founder Para Hamilton, their partnership now spans 30 years and numerous ventures that strive to put people and the planet first. This includes Echo Sourcing, which supplies apparel to High Street retailers; foundation Children’s Hope, which supports children and their families living in the slums of Bangladesh in education and health; pioneering ethical trade textile mill, denim laundry and garmenting facility Echotex, which is Platinum rated in both LEED and The HIGG Index, employing nearly 12,000 people, and Ninety Percent, which launched in February 2018 with a revolutionary model dedicated to sharing and 360-degree empowerment.