Dr Helen Goworek
Durham University , Lecturer on Retail, Fashion & Sustainability
Helen joined Durham University in 2019, after previously working at the University of Leicester as MSc Marketing programme leader. She also has several years’ experience in buying and design management for retailers and manufacturers in the UK, in liaison with overseas suppliers. She completed her PhD by Published Works at the University of Leicester, on the relationship between product development and sustainable consumption.
Helen’s teaching content focuses mainly on marketing communications and global marketing, with an emphasis on sustainability. She is also a dissertation supervisor. Helen is a Fellow of the Higher Education Academy and she plays an active part within the Principles of Responsible Management Education (PRME) community, both nationally and regionally. She is interested in embedding sustainability within the curriculum within both her teaching and research. Helen is Chair of the British Academy of Management (BAM) Sustainable and Responsible Business Special Interest Group.
Helen’s research explores influences on buying behaviour (in both organisational and consumer contexts) and the relationships between product development and sustainability, particularly with regard to fashion and textiles. Her experience in industry has led to an interest in contemporary and historical practice and processes within the fashion business, which has been a relatively neglected area of research, despite its significant contribution to the UK economy. She has been a co-investigator in two sustainable clothing research projects funded by the UK government’s Department for Environment, Food and Rural Affairs (Defra). She was a member of the organising committee for the ESRC seminar series ‘Ethics in Consumption: Interdisciplinary Perspectives’ and she is co-editing a Special Issue of the Journal of Business Ethics on the same topic.