Samata Pattinson
Samata Pattinson
CEO
Red Carpet Green Dress

Pattinson is a British born Ghanaian entrepreneur working across fashion, media and entertainment. The published author (THE TRIBE™ Empowerment Journal, The Fashion Designer’s Resource Book – Bloomsbury Publishing) and writer (The Guardian, VOGUE, Huffington Post), is also one of the faces of Lancome’s Teint Idole #MyShadeMyPower campaign.

As CEO for Suzy Amis Cameron’s Red Carpet Green Dress campaign, showcasing sustainable fashion on the red carpet at the Oscars every year, Pattinson has been bringing sustainability to the forefront of conversation and action within the fashion and apparel industry. Working with brands such as Louis Vuitton, Armani, Vivienne Westwood and others, the campaign celebrated its 10th year of activism in 2019. Conceived by Suzy Amis Cameron, Red Carpet Green Dress has been dedicated to innovating and bringing diversity to the carpet through Pattinson herself, and the talent that she has selected for the campaign including Emma Roberts, Lakeith Stanfield, Camila Alves, Laura Harrier and Priyanka Bose amongst others. To date the campaign has collaborated with talent from twenty-one countries and since its inception, the campaign has grown to include brand collaborations, internships, knowledge-share platforms and educational experiences for students, and its remit continues to grow.

Pattinson, a talented presenter and producer, is committed to creating positive change within all the fields she operates in and influences. Her work has been featured in i-D, Business of Fashion, VOGUE (USA and UK), Essence, The Guardian, Hello Giggles, The Huffington Post, Women’s Wear Daily, ELLE, InStyle, Essence, Red Magazine, Refinery 29 and more.

The former Fashion Editor of The Talent Magazine, is also Editor of SamataHome.com, a portal for her work and personal style, a board for curated style pointers and a central hub for the like-minded to discover and connect. Her expertise on fashion, entrepreneurship and women’s empowerment has formed discussions with the United Nations Office for Partnerships, Copenhagen Fashion Summit, SXSW Eco, ITV News, BBC Newsnight and more. Whilst working with Red Carpet Green Dress Pattinson launched THE TRIBE, a women's only event and collective in 2016. Doubling as both a movement and a global brand, THE TRIBE brings together women around the world to inspire, encourage and support each other in a celebratory atmosphere – whether by the creation of empowering products such as THE TRIBE Empowerment Journal, online through conversation, forum and engagement or offline through events (intimate or large), THE TRIBE is about encouraging a shift in mindset. THE TRIBE brings together women from a plethora of industries including Fashion, Media, Business, Law, Food, Drink, Art and Design, Lifestyle, Sport and Entertainment, Science and Public Life. For THE TRIBE Pattinson has interviewed the likes of environmentalist Vandana Shiva, actor Priyanka Bose and NASA Public Affairs Officer Stephanie Schierholz.

Pattinson has always been passionate about connecting with the global design community, working as a lecturer at a number of global fashion colleges including Central St Martins, Fashion Institute of Technology in New York, London College of Fashion, Parsons, Berkeley, Ravensbourne and the Fashion Institute of Design and Merchandising in Los Angeles, engaging with fashion design students and aspiring fashion entrepreneurs. Mentoring and lecturing on a range of subjects including Fashion PR, Marketing, Networking, Fashion Enterprise, Creative Direction, Accessing your Creativity and Understanding the Industry. Her experience within fashion colleges and emerging designers, and with Red Carpet Green Dress, inspired her to write the book The Fashion Designer’s Resource Book (published through Bloomsbury in 2013).

Pattinson has always worked in and around the fashion industry, as PR for a Chelsea Kings Road boutique, or PR for a Japanese clothing label. As Fashion Editor of The Talent Magazine, Pattinson worked with talent such as actor Nicholas Hoult and Jessica Pain.

Pattinson has worked on several philanthropic and charitable projects. In 2006 Pattinson recorded a spoken word charity single for music project entitled Enfants Soldats, later organising a fundraising concert in Freetown, Sierra Leone for a public sanitation project. In September 2009 Pattinson designed costumes for the ITV News team as part of the ‘Newsroom’s Got Talent’ fundraiser benefiting Leonard Cheshire Disability and Helen and Douglas House Hospice for Children and Young Adults. A keen philanthropist, Pattinson is an active fundraiser for both America’s soon-to-be first plant-based school, MUSE School CA, founded by Suzy Amis Cameron. She has also been an advocate for international organisation Women for Women International.