Best Customer Engagement Campaign
Open to any fashion brand or retailer that operates in the UK and/or Ireland.
This award will recognise the most effective marketing campaign run by or in collaboration with a fashion brand or retailer over the past 12 months, which tells the story of the brand’s sustainability journey in a creative and credible way.
For example, the campaign may have aimed to educate customers about the impact the fashion industry has on the environment or the treatment of workers in the supply chain – and ultimately to change the culture of over-consumption of fashion.
Judges will be looking for evidence that a campaign has cut through and achieved its aims of engaging with new and/or existing customers, as well as raising awareness of the importance of sustainability in fashion.