Mark Roberts
Mark Roberts
special advisor, citizen behaviour change

As a special advisor for behaviour change at WRAP, Mark’s focus is the design, delivery and evaluation of approaches to changing citizen behaviour by applying behavioural science expertise to the delivery of interventions and campaigns directly to citizens and through WRAPs partners. Mark leads on citizen engagement for Textiles 2030, he is the chair for the Citizen Working Group and for the Sprint Group exploring the role of circular business models. Mark’s role at WRAP has also included providing behaviour change expertise to the delivery of projects aimed at changing how citizens buy, use and dispose of products and packaging. Mark has over 10 years’ experience in developing, delivering and evaluating citizen behaviour change programmes in the sustainable resources sector.

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