Early Majority is the Web3 sportswear start-up led by world-class marketeer Joy Howard, who builds the brands that most brands want to be. As Patagonia's first head of marketing, she architected the brand strategy that set them on an enduring growth trajectory. As the CMO of Sonos and Lyft, she also scaled disruptive technology and prepared both unicorns to thrive in the public markets. Before Patagonia, she led marketing for Converse All-Star, the world’s most iconic footwear franchise. She's been recognized by Forbes, Fast Company, and Vogue as one of the most influential, innovative, and creative global business leaders, and Bloomberg profiled her for her unconventional journey to the C-suite.