Having built her career in luxury fashion working for the likes of Liberty, Marc Jacobs and Burberry, Amelia was looking for a purpose-driven brand for her next step – so cold-water surf brand Finisterre felt like the perfect match. She joined in 2021 and quickly made its vision her own. From the cliff-top workshop in St Agnes, she drives the team to build the best possible product, that is fit-for-purpose, built to last and responsibly made.